| 翻訳と辞書 |
Spot Runner
Headquartered in Los Angeles, Spot Runner develops technology platforms and delivers services for video advertising, namely broadcast, cable and online video. Spot Runner’s mission is to leverage technology and data to transform the way advertising is created, planned, bought, sold and optimized in order to maximize value, at scale, for media owners, agencies and advertisers.
==History==
Spot Runner was founded in 2004 by co-founders Nick Grouf and David Waxman.
Spot Runner was originally created based on the idea that the Internet could help make television advertising more affordable and accessible for local businesses in order to level the playing field against larger competitors. Spot Runner developed a platform for local TV advertising that helped to automate and increase the efficiency of the creative and planning process. However, the media buying process remained a manual task that required phone calls, email and faxes. The company quickly realized there was a great need industry-wide for a more efficient buying process and it set about to build that new technology solution. After more than two years of development, Spot Runner recently launched the Malibu Media Platform, a web-based technology platform that improves the process of buying and selling television advertising to benefit media sellers, ad agencies and their clients.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Spot Runner」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|